![]() ![]() ![]() How has the marketing plan changed over the years for The Sims? Specifically he explains how social networking and ongoing online support is contributing to the game's appeal, and looks back at how the franchise's marketing has developed over the years. Continuing the series of features looking at world-beating franchise The Sims, here EA Play's senior marketing director, John Buchanan, explains how the label has gone to great lengths to try and lure new players and lapsed ones alike into the latest version of the game. ![]()
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